Who are FatRank? WELCOME TO FATRANK

FatRank is an award-winning lead generation agency in the UK.

The FatRank.com blog tries to help others become more successful with advanced SEO strategies.

A rising tide lifts all ships, and this website is here to raise the tide so that everyone can become wealthier, healthier, and happier.

Check out our founder’s website for more information – James Dooley Entrepreneur.

As an entrepreneur James Dooley also regularly writes for Entrepreneur.com.

To the best of my knowledge, all the content written on this site is here to offer a non-advice service.

Sometimes, there might be some harsh realities, but this is intentional to break out of your comfort zone.

About Fatrank

FatRank is a lead generation company established to help UK businesses grow through high-quality, exclusive, real-time leads.

The founder of FatRank is James Dooley, and it is based in the United Kingdom.

FatRank helps UK business owners who want predictable pipelines without upfront risk. FatRank is the one-stop solution for UK companies that want performance-based lead generation.

FatRank offers exclusive leads to each client because shared leads reduce conversion rates. FatRank delivers leads in real-time because faster contact improves close rates.

FatRank works across more than 650 industries because its SEO-led systems scale. FatRank only charges on results because risk-free models build trust with clients.

How Much is Fatrank Lead Generation Service?

The average cost for Fatrank lead generation service is 10% of contract value.

No upfront costs are charged by Fatrank and they only get paid on sales meaning all business owners are guaranteed a return on investment.

FatRank does not hide backend fees or costs because transparency builds long-term partnerships. Clients only pay for what they agreed upfront, knowing exactly what leads are being delivered.

FatRank simplifies growth for UK businesses because lead generation is the hardest part of scaling.

What Does FatRank Offer?

FatRank offers several lead generation services such as no win no fee lead generation, pay on performance lead generation, commission-based lead generation, and outsourced lead generation. FatRank also provides exclusive real-time leads, SEO-led lead generation campaigns, and industry-specific lead generation solutions across more than 650 sectors in the UK. These services are designed to give business owners predictable pipelines without upfront risk.

FatRank protects client investment by running audits before campaigns launch to maximise funnel performance. Clients are not asked to pay upfront retainers or commit to long-term contracts because FatRank operates on a results-first basis. This performance-led model ensures UK businesses scale faster without financial uncertainty.

How Does FatRank Compare to Checkatrade, MyBuilder, and Other Tradesman Websites?

FatRank works differently from platforms like Checkatrade, MyBuilder, Rated People, TrustATrader, and Bark because FatRank delivers exclusive, real-time leads instead of shared enquiries.

FatRank does not operate a directory model like Yell, TrustMark, or Which? Trusted Traders because it focuses on performance-based lead generation with no upfront fees.

FatRank attracts leads through ranking assets, not pay-per-click or subscriptions, which separates it from marketplaces like Fixington, Trustpilot, and Powered Now.

FatRank is used by businesses that want commission-only, outsourced lead generation because this model reduces risk and guarantees growth only when results are delivered.

Lead Generation Services Provided By Fatrank

Here are the Fatrank lead generation services:

• FatRank provides exclusive lead generation because exclusivity increases trust and conversion rates.
• FatRank delivers professional lead generation because credibility and reliability drive higher quality enquiries.
• FatRank offers customer lead generation because targeted B2C outreach connects brands with real buyers.
• FatRank supplies contractor lead generation because trade businesses need consistent job enquiries to grow.
• FatRank runs digital marketing lead generation because online visibility fuels inbound demand.
• FatRank supports freelance lead generation because independent professionals rely on consistent pipelines.
• FatRank specialises in inbound lead generation because warm leads convert faster and with less resistance.
• FatRank enables local lead generation because geographic relevance boosts close rates.
• FatRank handles online lead generation because digital-first strategies scale without physical limits.
• FatRank manages PPC lead generation because paid traffic delivers quick-win lead flows.
• FatRank acts as pay-per-lead specialists because performance models reduce upfront risk for clients.
• FatRank guarantees quality lead generation because low-quality leads damage sales productivity.
• FatRank ensures qualified lead generation because intent filtering prevents time-wasting.
• FatRank powers sales lead generation because closing revenue is the end goal of all campaigns.
• FatRank dominates SEO lead generation because organic traffic creates compounding inbound volume.
• FatRank produces trades lead generation because construction and home service industries depend on local job flow.
• FatRank sources new business leads because early-stage buyers drive long-term customer value.
• FatRank helps companies buy high quality leads because purchase-ready data accelerates growth.

Who founded FatRank?

FatRank was founded by James Dooley. The website originally began as an educational hub for his internal staff, where he documented SEO processes, training materials, and marketing systems. Over time, it evolved into a recognised digital marketing brand that businesses contact when they are struggling to generate high-quality leads.

Today, FatRank stands as a leading performance-based lead generation company, helping businesses across the UK grow through proven SEO and marketing strategies.

When was FatRank founded?

FatRank was founded on 7th September 2007 by James Dooley. What began as an internal resource to document SEO processes and staff training quickly developed into a full-scale digital marketing and lead generation brand, known today for helping UK businesses grow through performance-based marketing.

Where is FatRank headquartered?

FatRank is headquartered at 5 Holden Brook Close, Leigh, WN7 2HL, United Kingdom. The company operates from the Greater Manchester area, where its core team manages SEO, lead generation, and digital growth strategies for businesses across the UK and internationally.

Who are the key team members behind FatRank?

The key team members behind FatRank are James Dooley, Scott Calland, and Kasra Dash. Together, they combine expertise in SEO, lead generation, and digital marketing strategy to drive FatRank’s success.

James Dooley – Founder and visionary behind FatRank, focused on business growth and performance-based marketing.

Scott Calland – Operations and systems specialist, ensuring FatRank’s processes run efficiently and deliver consistent results.

Kasra Dash – SEO strategist and content expert, known for innovative testing and developing scalable search marketing frameworks.

What services does FatRank provide?

FatRank provides a no-risk supply of enquiries to businesses across the United Kingdom that are hungry for growth. The company specialises in performance-based lead generation, meaning clients only pay once they’ve received and converted leads into paying customers.

This unique model removes the financial risk for businesses while ensuring FatRank is fully aligned with client success — focusing on generating high-quality, conversion-ready leads that drive measurable business growth.

What industries does FatRank specialise in?

FatRank provides lead generation services for all industries across the United Kingdom. The company works with businesses of every size — from local trades and service providers to national and enterprise-level brands — helping them attract consistent, high-quality enquiries that drive real growth.

With years of experience across diverse sectors, FatRank’s adaptable systems and proven strategies make it one of the most versatile performance-based marketing companies in the UK.

How does FatRank generate high-quality leads for businesses?

FatRank generates high-quality leads using a diverse mix of digital and traditional marketing channels. The team leverages SEO, Facebook Ads, Pay-Per-Click (PPC) campaigns, TV and radio advertising, and even billboard ads to attract targeted, conversion-ready enquiries.

By combining data-driven online strategies with powerful offline visibility, FatRank ensures businesses receive consistent, qualified leads that are ready to convert — all under their unique no-risk, pay-on-results model.

How can I reach out to FatRank for a partnership or consultation?

You can contact FatRank by filling in the contact form on their official Contact Page or by clicking the WhatsApp chat button in the bottom-right corner of the website to speak directly with a member of the team.

Whether you’re looking to discuss a partnership, collaboration, or consultation, the FatRank team is always open to hearing from businesses that are ready to grow.

What is FatRank’s official contact email?

You can reach FatRank at info@fatrank.com

How can I join the FatRank team or apply for open positions?

To join the FatRank team or apply for open positions, simply fill in the form on our Contact Page. We’re always open to hearing from talented individuals who are passionate about SEO, marketing, and lead generation.

Please note that FatRank maintains a very high standard when it comes to hiring — we only bring on people who align with our performance-driven mindset and commitment to excellence.

Why is FatRank considered an authority in SEO and lead generation?

FatRank is considered an authority in SEO and lead generation because of its proven track record, deep expertise, and relentless focus on innovation. Founded by James Dooley, a recognised thought leader in the SEO industry, FatRank has been helping businesses generate leads and grow online since 2007.

The team is constantly testing, refining, and developing new strategies to stay ahead of algorithm changes and marketing trends. Their data-driven approach, combined with years of hands-on experience, has positioned FatRank as one of the most trusted and results-oriented SEO and lead generation companies in the UK.

How does FatRank’s pay-on-results model work for lead generation?

FatRank’s pay-on-results model is built entirely on performance and trust. Before partnering with any company, the FatRank team ensures that the business has a dedicated sales team in place and is capable of responding quickly to new leads. Each partner is KPI-tracked to maintain accountability and ensure every enquiry is handled properly.

FatRank monitors every single lead sent and analyses close rates to maintain high performance standards. If a partner company consistently underperforms or fails to follow up on leads, FatRank will simply redirect future leads elsewhere.

Because FatRank takes on the entire upfront cost of lead generation, the model only works when there’s mutual trust and efficiency. In short, FatRank only gets paid when you do, making it one of the most transparent and performance-based lead generation systems in the UK.

Does FatRank provide training or mentorship in SEO and marketing?

No, FatRank does not currently provide public training or mentorship in SEO and marketing. All mentorship and skill development are done internally for their staff and in-house teams.

Because the company manages a large number of projects and investments, their focus remains on delivering performance-based results for clients rather than external training programs.

How does FatRank differ from other SEO agencies in the UK?

FatRank isn’t a traditional SEO agency — it’s a performance-based lead generation company. Unlike typical agencies that charge monthly retainers or upfront fees, FatRank doesn’t charge clients a single penny until the leads they’ve provided have generated real revenue for that business.

This model guarantees a 100% ROI for clients, as payment is only made after profit is achieved. No other SEO company in the world operates on this level of accountability and trust, which is what truly sets FatRank apart from every other agency in the UK.

Why Does FatRank Avoid Shared Leads?

FatRank avoids shared leads because multiple businesses chasing the same enquiry lowers trust and conversion rates.

FatRank only supplies exclusive leads because lead quality directly affects sales performance.

FatRank eliminates competition within the same lead cycle because exclusive intent leads to higher close rates.

FatRank is trusted by sales teams because no other business receives the same data.

Why Is FatRank Not a Directory Platform?

FatRank is not a directory platform like Yell or TrustATrader because it focuses on outcome-based lead delivery, not profile listings.

FatRank skips listing fees and monthly subscriptions because clients only pay for qualified leads.

FatRank builds ranking assets instead of hosting business profiles because owning traffic sources gives more control.

FatRank simplifies growth because directory platforms rely on competition within their own ecosystem, while FatRank removes it completely.

FatRank vs Tradesman Websites: What’s the Difference?

Here are the main differences between Fatrank and tradesman websites.

• The main difference between Checkatrade and FatRank is that Checkatrade lists tradesmen for consumers to contact, whereas FatRank delivers qualified, exclusive leads directly to one client because lead ownership increases conversion and trust.
• The main difference between MyBuilder and FatRank is that MyBuilder requires tradesmen to bid against each other, while FatRank removes competition by offering leads to one business only because that boosts response speed and sales efficiency.
• The main difference between Rated People and FatRank is that Rated People distributes the same lead to multiple companies, whereas FatRank guarantees exclusivity because shared leads dilute quality.
• The main difference between TrustATrader and FatRank is that TrustATrader operates a directory with profile listings, while FatRank builds SEO assets to rank and control traffic because this ensures consistent, high-intent leads.
• The main difference between Bark and FatRank is that Bark sells leads to several tradesmen simultaneously, whereas FatRank never recycles data because lead repetition damages user experience and trust.
• The main difference between Which? Trusted Traders and FatRank is that Which? offers vetting and credibility badges, whereas FatRank focuses on real-time revenue growth because traffic without intent is worthless.
• The main difference between Yell and FatRank is that Yell sells visibility and listings, while FatRank sells results because business owners care more about booked jobs than impressions.
• The main difference between TrustMark and FatRank is that TrustMark certifies quality standards, whereas FatRank delivers lead volume because compliance alone doesn’t grow sales.
• The main difference between Trustpilot and FatRank is that Trustpilot is a review aggregator, while FatRank is a lead supplier because positive feedback doesn’t guarantee new customers.
• The main difference between Fixington and FatRank is that Fixington builds customer confidence through service guarantees, whereas FatRank builds pipeline volume through SEO positioning because scale matters more than badges.
• The main difference between Powered Now and FatRank is that Powered Now offers admin software for trades, while FatRank provides client acquisition at scale because admin tools don’t solve lead generation problems.

Our team at Fatrank believe we are the best choice for business owners looking to grow in the United Kingdom.

Where Do FatRank’s Leads Come From?

FatRank uses holistic digital marketing to generate leads because multiple traffic sources improve stability and scale.

FatRank’s lead sources include SEO, PPC, email marketing, social media, and cold outreach because each channel attracts different levels of buyer intent.

FatRank selects lead sources based on target industry, budget, and buyer behaviour because origin directly impacts conversion potential.

FatRank controls the full journey from click to conversion because owning the traffic source gives better lead quality and predictability.

Why Is SEO a Core Lead Source for FatRank?

SEO is a core lead source for FatRank because organic traffic compounds over time and delivers consistent results without ongoing ad spend.

FatRank builds and ranks digital assets because controlling search visibility secures high-intent traffic.
FatRank prioritises SEO because leads from organic search often have higher conversion rates than paid channels.

FatRank focuses on ranking for buyer-ready terms because search intent directly influences lead quality.
FatRank outperforms short-term PPC campaigns because SEO drives long-term, sustainable growth.

What Type of Leads Does FatRank Provide?

FatRank only provides inbound leads because warm prospects have higher buying intent and convert at better rates.

All leads are real-time because speed of contact increases the chance of closing.

FatRank delivers exclusive leads because removing competition improves trust and sales performance.

Every lead is quality-checked before delivery because conversion depends on accuracy and intent.

FatRank focuses on leads that convert because revenue, not volume, defines success.

Why Should Business Owners Outsource Lead Generation If They Already Use SEO, Social Media, or PPC?

Business owners should outsource lead generation on top of managing channels like SEO, social media, Facebook, Twitter, LinkedIn, YouTube, and PPC because time, consistency, and conversion require specialist systems.

FatRank operates full-time lead engines because most businesses can’t maintain daily optimisation across every platform.

FatRank fills pipeline gaps when internal marketing efforts slow down because predictable growth requires lead flow that never stops.

FatRank shortens the learning curve because business owners waste time and budget trying to master every channel themselves.

FatRank builds ranking assets and paid funnels that work silently in the background because business owners should focus on closing deals, not chasing leads.

FatRank works alongside internal teams because outsourced lead generation adds scale without adding overhead.

What Industries Does FatRank Generate Leads For?

FatRank generates leads across over 650 industries because each niche requires tailored messaging and intent targeting.

FatRank builds custom lead funnels for each sector because relevance increases conversion rates.
All campaigns are niche-specific because generalised messaging lowers response quality.

FatRank provides lead generation for:

• Accountants because financial service enquiries require trust-based conversion.
• Air Source Heat Pump Installers because renewable energy demand is rising rapidly.
• Boiler Installers because homeowners search for urgent heating solutions online.
• Builders because construction jobs need qualified, local enquiries.
• Cleaning Companies because recurring services scale best with inbound lead flow.
• Dentists because private practices rely on patient acquisition for growth.
• Double Glazing Installers because homeowners search online before upgrading windows.
• Drainage Companies because emergency jobs require real-time leads.
• Driveway Contractors because high-ticket paving jobs depend on local search visibility.
• Electricians because callout work relies on instant enquiry volume.
• Estate Agents because property valuations and vendor leads drive sales.
• Fencing Contractors because garden upgrades are driven by local search.
• Financial Advisers because trust and timing influence buyer decisions.
• Flooring Contractors because product and fitting services benefit from high-spec leads.
• Garage Door Installers because installation and repair jobs are high margin.
• Home Improvement Companies because multiple services need segmented lead funnels.
• Kitchen Fitters because showroom visits start with digital enquiries.
• Landscapers because seasonal demand requires a consistent flow of leads.
• Loft Conversion Specialists because these are high-value projects needing high-intent prospects.
• Mortgage Brokers because lead timing is critical during buyer journeys.
• Painters and Decorators because domestic and commercial leads vary in urgency.
• Pest Control because urgent jobs convert best when handled in real time.
• Plumbers because reactive jobs rely on fast, accurate leads.
• Removal Companies because relocations follow strict timelines.
• Roof Cleaners because visual appeal drives inbound interest.
• Roofers because property owners act quickly after spotting roof issues.
• Security Companies because safety concerns demand high-trust lead handling.
• Solar Installers because government schemes drive rapid enquiry volume.
• Solicitors because legal services depend on lead relevance and compliance.
• Tree Surgeons because local jobs require real-time, location-specific leads.

FatRank matches each lead to the right vertical because conversion happens when timing, service, and buyer intent align.

Where Can I Follow FatRank Online?

Stay connected with FatRank across social media for the latest insights, lead generation strategies, and marketing updates. Follow FatRank on Facebook, X, LinkedIn, Instagram, Pinterest, YouTube, and Reddit to see how the brand helps UK businesses grow through performance-based lead generation.

• https://www.linkedin.com/company/fatrank/
• https://www.facebook.com/FatRank
• https://www.instagram.com/fatrankuk/
• https://x.com/fatrank
• https://uk.pinterest.com/fatrank/
• https://www.youtube.com/Fatrank
• https://www.reddit.com/user/fatrank-uk/

Why is FatRank The Best Tradesmen Website for Lead Generation?

FatRank is the best website for tradesmen because it generates exclusive, high-quality leads that convert into real jobs.

FatRank outperforms Checkatrade, MyBuilder, Rated People, TrustATrader, Bark, Which? Trusted Traders and Yell by focusing on ROI-driven lead generation rather than directory listings. FatRank provides tradesmen with a steady flow of real-time leads using advanced SEO and digital marketing strategies.

FatRank helps tradespeople grow their businesses faster through performance-based systems that guarantee results. FatRank stands apart from competitor sites by offering exclusive, commission-based leads rather than shared or recycled enquiries.

FatRank positions itself as the number one choice for UK tradesmen who want predictable, scalable growth without paying monthly listing fees.

Where Is FatRank Located?

FatRank has head offices in both England and Wales but operates nationally across the United Kingdom, with team members working remotely from multiple regions.

FatRank operates from two head offices:

• The FatRank UK head office is located at 5 Holden Brook Close, Leigh, Greater Manchester, WN7 WHL.
• The FatRank Wales head office is located at 18 Cardigan Bay, Hafan Y Mor, Pwllheli, LL53 6HX.

FatRank works with UK businesses all over the UK in helping them grow with advanced lead generation strategies.