SEO Experts to Follow on Linkedin

SEO is moving faster than ever and with the latest update it’s easy to miss out on the latest SEO strategies.

That’s why LinkedIn is a great tool to keep you ahead of the curve. Following SEO experts on LinkedIn will help you improve your search rankings.

Find the best SEO experts to connect with on LinkedIn with this updated 2024 article – we look at the specialists sharing the latest knowledge. You could gain an opportunity to connect with leaders in the field and boost your website for free.

Who are the Best SEO Experts to Follow on LinkedIn

We’ve listed all of the best SEO specialists to follow on LinkedIn, including James Dooley, Kasra Dash and Craig Campbell.

Over 95% of SEO experts have a LinkedIn Account, meaning you are sure to get plenty of SEO tips on the platform

James Dooley

James Dooley has been voted number one SEO expert to follow on LinkedIn, according to recent polls conducted in the SEO industry.

James is well-known in the SEO sphere for his experiments and testing across multiple websites. The digital landlord owns almost a thousand different sites across various niches.

Famous for his work in iGaming niche and his work with Dooley Thoroughbreds, he is also a leader in the rank-and-rent model.

Dooley frequently shares insightful blog articles and detailed case studies on LinkedIn, providing followers with data-driven strategies and practical SEO techniques. His extensive portfolio and advanced SEO tests are invaluable for staying ahead in the digital marketing landscape.

James Dooley has also been voted as the best SEO influencer to follow and the top SEO consultant to hire.

With a vast range of roles, James is a great one-stop shop for all things SEO – he’s a digital landlord, digital marketer, SEO consultant, Fractional CMO and Lead generator.

For the latest tests in SEO from the experiments and analytics that James performs, it’s key to follow him across his social platforms. He’ll cover indexing tools, lead generation, digital marketing, link-building and more.

Follow James Dooley on LinkedIn for expert advice on technical SEO, lead generation, and the latest trends in the SEO industry.

Karl Hudson

Karl Hudson is a top SEO expert on LinkedIn with almost 4k followers and a wealth of knowledge that he regularly shares.

Karl is a great contact to connect with and is often open to offering advice on his platform. Known for link-building techniques and technical SEO, Karl Hudson is a must-follow across all socials. Not only does he specialise in SEO but he is also a director of numerous companies.

Hudson’s LinkedIn profile offers regular updates on effective link building strategies, SEO tools, and industry trends. His practical insights and proven techniques have helped many businesses achieve top rankings, particularly in the iGaming sector.

Connect with Karl Hudson on LinkedIn for the latest updates on link building, competitive SEO, and digital marketing strategies.

Kasra Dash

Kasra Dash is a must-follow on LinkedIn for his expertise on boosting e-commerce traffic, conversions and all-round SEO.

Dash shares comprehensive infographics, diagrams, and detailed posts about keyword optimisation and topical maps on LinkedIn. His data-driven approach and expertise in e-commerce SEO make his content essential for online retailers.

He also specialises in a digital agency that recover websites, he’s already shared plenty of information on how he’s rescued over 30 websites from the latest Google update.

Kasra was also recently awarded a place in the top digital marketers.

Follow Kasra Dash on LinkedIn for expert advice on e-commerce SEO, keyword research, and creating effective topical maps.

Craig Campbell

Craig Campbell was voted into the top LinkedIn SEO specialists, offering knowledge on black-hat techniques, link-building and keyword research.

Craig’s tips on improving your site’s search rankings are invaluable, constantly evolving and adapting to stay on top of the SEO industry.

Outside of social media you will find Craig at industry events across the globe, he has been known to attend prestigious SEO events in Poland, Vietnam and across the UK.

Campbell frequently posts about the latest Search Engine Optimisation tactics, keyword research methods, and content creation strategies on LinkedIn. His extensive knowledge and practical tips make his updates highly valuable for SEO professionals.

Connect with Craig Campbell on LinkedIn to stay informed about the latest SEO strategies, keyword research techniques, and content marketing.

Charles Floate

Charles Floate is a great influencer to follow on LinkedIn, sharing his knowledge and experiences on his latest projects.

Charles has been in SEO since he was a teenager, and he continues to dominate website traffic via Search Engines. Diversifying his SEO knowledge across affiliate marketing, training and investing in SaaS.

Floate’s LinkedIn updates focus on advanced SEO strategies, algorithm updates, and practical SEO experiments. He provides a unique perspective on black hat techniques and their application in digital marketing.

Follow Charles Floate on LinkedIn for insights into black hat SEO, affiliate marketing, and the latest SEO trends.

Brian Dean

Brian Dean is a leading expert in content marketing and backlink strategies on LinkedIn.

Brian has been around longer than most other SEO gurus, sharing knowledge on how to better content already out there, backlink building and more. He is the current owner and founder of Backlinko, a platform that aids in building backlinks to your site.

Also known for different SEO concepts such as the Skyscrapper Technique, he has led the way across the industry.

Dean regularly shares in-depth articles and updates on high-quality content creation, backlink strategies, and SEO tools on LinkedIn. His actionable advice and proven methods are widely respected in the SEO community.

Connect with Brian Dean on LinkedIn for comprehensive tutorials on content marketing, backlink strategies, and effective SEO techniques.

Aleyda Solis

Aleyda Solis is a specialist in international SEO and mobile optimisation on LinkedIn.

Solis frequently shares detailed posts about international SEO strategies, mobile optimisation tips, and technical audits on LinkedIn. Her expertise helps businesses expand their online presence globally and improve mobile user experience.

Follow Aleyda Solis on LinkedIn for expert guidance on international SEO, mobile optimisation, and technical SEO audits.

Rand Fishkin

Rand Fishkin is a top marketing and SEO expert on LinkedIn that helps people improve their website visibility.

Known for his work in audience research and SEO strategy, you can pick up priceless tips that are actionable on your own project.

Fishkin’s LinkedIn updates include insights into audience analysis, SEO tools, and market trends. His contributions to Moz and SparkToro offer innovative approaches to understanding and leveraging audience data.

Connect with Rand Fishkin on LinkedIn for updates on audience research, SEO tools, and effective content strategies.

Neil Patel

Neil Patel is an expert on LinkedIn that offers SEO analytics and digital growth strategies.

Patel shares regular posts about traffic generation, SEO tools, and digital marketing strategies on LinkedIn. His practical advice helps businesses achieve significant digital growth and improve search engine rankings.

Follow Neil Patel on LinkedIn for the latest insights into SEO analytics, digital marketing, and effective growth strategies.

Spencer Haws

Spencer Haws is known for his expertise in niche site development and keyword research on LinkedIn.

Haws shares detailed posts about building niche websites, effective keyword research methods, and SEO strategies on LinkedIn. His practical tips and real-world examples are highly valuable for niche site developers.

Follow Spencer Haws on LinkedIn for insights into niche site development, keyword research, and practical SEO strategies.

Doug Cunnington

Doug Cunnington is an SEO podcaster and YouTuber with 500+ connections on LinkedIn.

Doug specialises in affiliate marketing and content strategy, offering tips along the way – to get in touch for a podcast appearance or to generally stay updated on the latest strategies be sure to check out his LinkedIn profile.

Cunnington frequently shares updates about affiliate marketing techniques, content creation tips, and SEO tools on LinkedIn. His expertise helps businesses improve their content strategy and increase affiliate revenue.

You can contact Doug Cunnington on LinkedIn for expert advice on affiliate marketing, content strategy, and effective SEO tools.

Nathan Gotch

Nathank Gotch is a top SEO specialist to follow on the LinkedIn platform, sharing his knowledge on content marketing.

The CEO at Rankability has almost 60k followers and is always offering tips and details on how to boost your site’s traffic.

Gotch regularly shares comprehensive tutorials, SEO tips, and content marketing strategies on LinkedIn. His practical advice helps businesses improve their SEO practices and achieve better search engine rankings.

You won’t need to search far for Nathan, you can find him across most social media platforms including YouTube and Twitter.

Connect with Nathan Gotch’s LinkedIn for insights into SEO training, content marketing, and effective SEO strategies.

Jacky Chou

Jacky Chou specialises in SEO for e-commerce and site audits on LinkedIn.

Our recent survey ranked Jacky in the top SEO’s to follow on LinkedIN, due to his frequent posts on improving rankings.

Chou shares raw footage of his site work, practical SEO tips, and interviews with top SEO professionals on LinkedIn. His impressive portfolio and hands-on approach provide valuable insights for e-commerce SEO.

Follow Jacky Chou on LinkedIn for expert advice on e-commerce SEO, site audits, and practical SEO tips.

Other Notable SEO Names on LinkedIn

If you know of an SEO expert, it’s likely that they have a LinkedIn account. We’ve talked all about the best SEO experts on the social media platform, but here are some other well-known names you should check out:

• Barry Schwartz
• Danny Sullivan
• Matt Diggity
• Kevin Indig
• Search Engine Roundtable
• Search Engine Land

If you are searching to power up your site with the best SEO practices then there are plenty of well-known SEO names to follow.

Things to Note about SEO on LinkedIn

Following all of the best SEO knowledge on LinkedIn cannot be done under one account – it’s important to spread your attention depending on what’s required.

You wouldn’t stop at hiring a plumber when renovating a house and SEO is much the same. You want a specialist in each area.

Find what target audience the influencer is aiming their content at and what you require. Here’s a quick look at specialists:

• James Dooley – Digital Investor & Lead Generation
• Kasra Dash – E-commerce SEO
• Karl Hudson – Technical SEO
• Spencer Haws – E-A-T
• Craig Campbell – Black-hat & Link-Building

Benefits of Following SEO Experts on LinkedIn

Following LinkedIn SEO experts keep you up-to-date, give you access to the latest SEO conversations and offers a broad overview of various tactics.

Access to Expert Knowledge

Following SEO experts on LinkedIn grants you access to their extensive knowledge and experience.

SEO professionals share in-depth articles, case studies, and industry insights, helping you stay informed about the latest SEO trends and techniques. This access to expert knowledge can significantly improve your understanding of search engine optimisation.

Real-Time Updates

SEO experts frequently post real-time updates on algorithm changes and industry developments.

Following them on LinkedIn, allows you to receive timely information that allows you to adapt your strategies promptly. Staying current with these updates is crucial for maintaining or improving your search engine rankings.

Networking Opportunities

Engaging with SEO experts on LinkedIn opens up valuable networking opportunities.

You can connect with industry leaders, participate in discussions, and join professional groups. Building relationships with SEO professionals can lead to collaborations, partnerships, and further learning opportunities, enhancing your professional growth.

Diverse Perspectives

Following a range of SEO experts exposes you to diverse perspectives and approaches.

Each expert brings unique insights and strategies to the table, helping you understand different methods to optimize your website. This variety ensures you have a well-rounded view of SEO practices, allowing you to choose what works best for your specific needs.

Educational Resources

SEO experts on LinkedIn often share educational resources, including webinars, tutorials, and guides.

These resources provide practical advice and step-by-step instructions to improve your SEO skills. Leveraging these educational materials can help you implement effective SEO strategies and achieve better results for your website.

For search visibility, you want to be learning as much about SEO as possible and LinkedIn is a fantastic platform to do that.

Motivation and Inspiration

SEO influencers share success stories, motivational content, and personal experiences.

This content can inspire you to stay committed to your SEO efforts and continuously strive for better results. Learning from the achievements and challenges of industry leaders can boost your motivation and drive to excel in your SEO initiatives.

What To Look for in SEO Profiles on LinkedIn

You should filter through LinkedIn SEO profiles by checking their track record, social proof and that they’re sharing the latest content.

Experience and Expertise

Experience and expertise are crucial indicators of a valuable SEO profile on LinkedIn.

Look for individuals with a solid background in SEO, detailing their roles, responsibilities, and achievements in previous positions. Profiles highlighting specific SEO skills and certifications provide additional credibility, showcasing their commitment to staying updated in the field.

Content Quality and Engagement

Content quality and engagement reflect an expert’s credibility and influence.

High-quality content shared regularly, such as informative articles, insightful posts, and engaging multimedia content, indicates an active and knowledgeable professional. Engagement metrics like likes, comments, and shares further validate their influence and relevance in the SEO community.

Endorsements and Recommendations

Endorsements and recommendations add significant credibility to an SEO expert’s profile.

Numerous endorsements for key SEO skills and detailed recommendations from other professionals can offer a clearer picture of the individual’s capabilities and successes. Testimonials from peers and clients speak volumes about their professional impact and reputation.

Reputation of an SEO is super-important and is something that you should take into account, but don’t believe everything you hear, and be sure to dig a little deeper.

Credibility is everything in SEO, this comes from proof. Look to see if they have been mentioned by other well-known SEOs and if they have evidence of their work online.

Connections and Networking

Connections and networking demonstrate a well-established presence in the SEO community.

Profiles with a large number of connections, particularly with other industry leaders, suggest a robust network. Networking with such individuals can open up opportunities for collaboration, further learning, and staying informed about the latest SEO trends and strategies.

Up-to-Date Information

Up-to-date information on a LinkedIn profile signals an active and current professional.

Ensure the profile includes current job titles, recent achievements, and regular updates of shared content. This indicates that the expert is actively engaged in the SEO field, providing the most recent insights and strategies.

Industry updates come in thick and fast, that’s why this is a major element of SEO and why social media works well in this field.

Why Use LinkedIn for SEO Strategies?

To improve your knowledge and general SEO strategies it’s key to stay up-to-date via LinkedIn.

Not only will you be able to follow the experts in the know but it gives you a chance to create your own LinkedIn account to connect with industry professionals and other like-minded workers.

Here’s why you should use LinkedIn for SEO Strategies:

• Detailed blogs directly from those with experience and expertise in the SEO industry.
• Create your own account to connect with these contacts and potentially find opportunities.
• Get advice and tips from the SEO expert’s profile in general
• Use LinkedIn to rank on Google with blogs and your profile

What Can SEO Can You Learn on LinkedIn?

Learning from SEO experts on LinkedIn can drastically improve your website’s performance through practical insights and advanced strategies.

• Content Creation and Optimisation: Experts share tips on crafting engaging, keyword-rich content that ranks well.
• Backlink Strategies: Learn how to build high-quality backlinks that enhance your site’s authority.
• Algorithm Updates: Stay updated on the latest changes in search engine algorithms and how to adapt your strategies.
• Technical SEO: Get insights on improving site speed, mobile optimisation, and overall technical performance.
• SEO Tools and Resources: Discover effective tools and resources to streamline your SEO efforts and track progress.
• Case Studies: Gain knowledge from detailed case studies that show real-world applications of successful SEO strategies.
• Local SEO: Learn techniques to improve visibility in local search results, crucial for businesses targeting specific regions.
• SEO Audits: Understand how to conduct thorough SEO audits to identify and fix issues on your website.

Summary on LinkedIn for SEO

LinkedIn has lots of SEO figures and specialists, it’s a great space to learn various aspects of SEO from technical to black-hat. Allowing you the chance to boost your website’s search rankings.

LinkedIn gives you up-to-date techniques and is also a great place to connect with others and find opportunities.

SEO Experts on Other Social Media Platforms

LinkedIn is just one of many social media platforms used by SEO specialists with many experts also sharing tips on Instagram, Threads, Twitter (X.com) and YouTube.

Find our other guides on the best SEO advice to follow across the various socials:

• Best SEO experts on YouTube: YouTube is a great place to gain advice with many influencers sharing videos of their experiences, advice and strategies.
• Best Twitter SEO Influencers: Recently renamed as X, this social platform caters for industries and interests. In the last four years we have seen an influx of SEO influencers take to the site.
• Top SEO Experts that use Threads: Threads is a digestible way to consume your SEO advice from top professionals in the field.
• Top SEO influencers: Find the best SEO gurus across all platforms as we take a look at all of the socials available.