Top SEO Consultants

Our team conducted surveys to identify the top SEO consultants in the world.

Using publicly-available data, we evaluated experts based on their years of SEO experience, social media followers, polls in private SEO groups, keynote speaker gigs, client portfolio, recent case studies, earnings through SEO and testimonials.

Search engine optimization (SEO) involves enhancing the website visibility and ranking or web page in search engine results pages (SERPs). Despite its complexity and constant evolution, the best SEO consultants consistently achieve exceptional results for their clients.

Our analysis will be updated in real-time, allowing the rankings of the best search engine optimisation consultants to change dynamically.

Best SEO Consultants in the World

From our research, here are the top consultants for December 2024 including James Dooley, Craig Campbell, Matt Diggity and other well-known “SEOs” .

1. James Dooley

James Dooley is widely regarded as the best SEO consultant in the world due to his huge success in lead generation and affiliate marketing.

James Dooley’s strategic investments in some of the largest SEO service-based agencies further solidify his expertise as the number one SEO specialist.

His ability to consistently achieve top search results in highly competitive niches, including finance, casino, and betting industries, showcases his exceptional skills and innovative approaches.

James Dooley is an SEO Entrepreneur who has grown the largest digital real estate portfolio in the UK.

Here is where you can find James Dooley:

• JamesDooley.com – With over 150,000 business owners in his newsletter, James Dooley has one of the largest email marketing databases
• James Dooley Linkedin – With over 30,000 followers James Dooley is a key SEO influencer on Linkedin
• James Dooley Twitter – With over 7,000 followers and 2500 tweets, James Dooley was voted “Best SEO Expert to Follow on Twitter”
• James Dooley Youtube – With over 350,000 subscribers, James Dooley was voted in the “Top 10 Best SEO Consultants to follow on Youtube”
• James Dooley Facebook – Networking in private Facebook SEO Groups with over 200,000 members combined, James is a prominent personality in the digital marketing world

James Dooley’s ability to rank position one in lead generation, affiliate marketing, and strategic investments in major SEO agencies sets him apart. His ability to rank in highly competitive niches like finance, casino, and betting showcases his expertise. These achievements make him the top SEO consultant in the world.

James Dooley is known for generating traffic to websites and increasing sales through search engine rankings and he often talks about the importance of getting the right backlinks for your site.

James Dooley has been voted one of the most influential SEO experts globally and his data-driven research is what makes him a respected figure in the SEO industry.

If you’re looking for leadership in your SEO strategy then check out some of Jame’s lastest projects and the work he’s done on brand awareness for other companies, with marketing services as a fractional CMO.

2. Craig Campbell

Craig Campbell is an exceptional SEO consultant, renowned for his innovative strategies and consistent success in achieving top search results for his clients.

His deep expertise, particularly in competitive niches, and his ability to adapt to the ever-changing SEO landscape have earned him the recognition as the second best SEO consultant in the world.

Craig is a successful businessman who runs a number of his own companies and is well known as ”Craig Campbell SEO” in the world of Search Engine Optimisation.

Here is a video where Craig Campbell is interviewed by James Dooley on advanced SEO strategies:

Craig Campbell is based in Glasgow, Scotland and won the following awards:

• Best Keynote Speaker in the World
• Best SEO Thought Leader for 2025
• Best Search Engine Optimisation Mentor
• Top 10 List of SEOs to Follow in 2025
• Top SEO Consultancy in the UK

Craig Campbell is an outstanding SEO consultant, known for his innovative strategies and consistent top rankings. His expertise and ability to adapt to SEO changes provide immense value, making him one of the best in the industry.

3. Rand Fishkin

Rand Fishkin, the co-founder and former CEO of Moz, now leads SparkToro, a company dedicated to audience intelligence.

Known for his insightful blogging and speaking on SEO and digital marketing, Fishkin has also authored the influential book “The Art of SEO: Mastering Search Engine Optimization.”

He was recently involved in the Google leaked documents and Rand Fishkin is one of the top-rated SEO consultants. Fishkin’s Whiteboard Friday videos are renowned for delivering insightful and practical advice for SEO beginners.

4. Neil Patel

Neil Patel is a renowned digital marketing expert and entrepreneur, known for founding successful companies like NP Digital and Ubersuggest.

As a prolific blogger and speaker on SEO and digital marketing, he excels at simplifying complex SEO concepts for a broad audience.

Patel’s business acumen in leveraging SEO makes him a competent and effective SEO consultant.

Neil Patel is the co-founder of Crazy Egg, Hello Bar, Stride, and KISSmetrics, and a columnist for HubSpot.

Surprisingly, Neil Patel did not make the top 10 list in all our polls. However, due to the significant revenue he has generated through SEO, we included him in our top 10 list of best SEO consultants.

5. Matt Diggity

Matt Diggity is the founder of Diggity Marketing, a specialised SEO agency.

He regularly contributes to industry publications and speaks at global conferences and has been around for longer than most of his competitors. Known for content marketing and diversifying his income – he’s an expert in the SEO world.

Here is a picture of Matt Diggity attending a private SEO mastermind with Cyrus Shepard, Jason Hennessey, James Dooley, Dom Wells and Travis Jamison

Diggity is highly regarded for his talent in demystifying complex technical SEO concepts with clarity and precision.

Matt Diggity started his search engine optimisation career in black hat SEO where he sold PBNs, before moving onto training affiliate marketers inside the Affiliate Lab.

Matt Diggity consultancy calls are very valuable and helped thousands grow digital assets online.

6. Karl Hudson

Karl Hudson is an excellent SEO consultant to follow, especially into 2025, due to his forward-thinking strategies and rigorous testing methods.

His innovative approach ensures he stays ahead of industry trends, making his insights and practices invaluable for those looking to excel in SEO.

Here is a great podcast where Karl Hudson is joined with James Dooley and Koray Tugberk.

Known for technical SEO and a pragmatic approach to helping rank articles, Karl Hudson is the go-to when it comes to finding keywords for your topical cluster.

7. Steve Toth

Steve Toth is an excellent SEO consultant to follow for his expertise in search engine optimization and advanced AI integration.

Here is a great video of Steve Toth on a podcast with James Dooley:

Through SEONotebook, Ste Toth shares cutting-edge strategies and insights, making complex AI techniques accessible and actionable for improving SEO performance.

His forward-thinking approach keeps followers ahead in the rapidly evolving digital landscape.

8. Kyle Roof

Kyle Roof is one of the top SEO experts for on-page SEO, known for his rigorous testing and edge analysis strategies.

His innovative methods provide actionable insights, helping clients outpace competition and achieve superior search rankings.

Following his expertise can significantly enhance on-page SEO effectiveness.

Here is a great video where James Dooley interviews Kyle Roof on the future of SEO:

9. Kasra Dash

Kasra Dash is a notable Scottish entrepreneur and digital marketing expert specializing in SEO. Born in Iran and raised in Scotland, he is known for his impactful work in the field of search engine optimization (SEO), helping businesses recover from algorithm updates and improve their online presence.

Kasra Dash is an outstanding SEO specialist to follow, particularly into 2025, due to his forward-thinking strategies and meticulous testing.

His innovative approaches keep him at the forefront of industry trends, providing valuable insights and effective practices for those aiming to excel in SEO.

You can find Kasra on most platforms giving away free advice, he offers insights into ranking e-commerce companies on his YouTube and often converses with others in the space on Twitter.

10. Kevin Indig

Kevin Indig is a valuable SEO consultant to follow and known as an Organic Growth Advisor.

Kevin Indig has a robust background in leading growth strategies across various industries such as Shopify, G2 Crowd, Atlassian, and Dailymotion.

Kevin Indig has established himself as a pivotal figure in organic growth, leveraging SEO, CRO, and product-led growth strategies.

11. Aleyda Solis

Aleyda Solís is a globally renowned SEO consultant and speaker.

She founded Orainti, an SEO agency focused on helping businesses expand internationally.

As a member of the Forbes Agency Council and a regular contributor to industry publications, Aleyda Solís is a sought-after speaker at conferences worldwide.

Here is a picture of Aleyda Solis with James Dooley, Brian Dean, Kasra Dash, Karl Hudson, Rand Fishkin, Cyrus Shepard and Craig Campbell.

Aleyda Solís was voted the “best female SEO consultant” in the private SEO community poll, with Marie Haynes and Lily Ray behind on the votes.

12. Barry Schwartz

Barry Schwartz, the founder of Search Engine Roundtable, runs a widely-read news and information site for the SEO industry.

As a consultant and speaker, Schwartz is renowned for his up-to-the-minute SEO knowledge developments and trends.

He serves as an essential resource for businesses seeking to navigate the SEO landscape.

13. Cyrus Shepard

Cyrus Shepard is a highly regarded SEO consultant due to his extensive experience and expertise.

As an SEO strategist at Moz and the founder of SEO company Zyppy, he has a deep understanding of search engine optimisation.

Cyrus Shepard is also an accomplished online marketer, content publisher, speaker, and writer, known for his ability to convey complex SEO strategies in an accessible manner.

His broad skill set and industry knowledge make him an invaluable resource for businesses looking to enhance their SEO performance.

14. Gael Breton

Gael Breton is an exceptional SEO consultant with over 17 years of experience in building and growing online businesses.

He has collaborated with high-profile clients like Macy’s, Expedia, 99 Designs, and Flippa.

Gael Breton’s impressive track record includes building, growing, and selling several six- and seven-figure businesses, which he documents on the Authority Hacker blog.

His extensive experience and proven success in the industry make him a valuable asset for any business seeking to improve its SEO strategy.

15. Tim Soulo

Tim Soulo is an outstanding SEO consultant due to his role as Chief Marketing Officer and Product Advisor at Ahrefs, one of the leading SEO tools in the industry.

With over 13 years of prolific contributions to SEO and digital marketing, Tim Soulo possesses deep expertise and insight into effective SEO strategies.

His extensive experience and influential work make him a trusted authority and valuable resource for businesses aiming to enhance their SEO efforts.

16. Mads Singers

Mads Singers is an exceptional SEO consultant for scaling teams and managing staff due to his extensive experience as a management coach, consultant, and speaker.

Having coached individuals in both large organizations like Shell and Coca-Cola, as well as small startups, Mads Singers brings valuable insights into effective team management and organizational growth.

His expertise helps businesses optimise their SEO efforts while fostering a productive and efficient work environment.

Here is a video of Mads Singers talking about management systems to scale SEO.

Other SEO Consulting Experts

Here are some additional top-rated SEO consultants.

Brian Dean

Brian Dean, founder of Backlinko, a well-known SEO blog and training platform, is celebrated for his thorough research and practical SEO advice.

His work is featured in major publications like Forbes, Entrepreneur, and Inc., and he frequently speaks at industry conferences.

Brian Dean has been called an “SEO genius” by Entrepreneur.com and currently the Co-Founder and CEO of Exploding Topics.

Brian Dean is a reputable SEO consultant known for his thorough research and practical advice. Despite his expertise and influence in the field, he did not make our top 10 list of best search engine optimisation consultants.

Joost de Valk

Joost de Valk is a renowned SEO consultant, best known for creating Yoast SEO, one of the most successful WordPress plugins.

Starting as a consultant and blogger in 2004, de Valk has a deep understanding of SEO.

His expertise in developing tools that simplify and enhance SEO practices makes him an invaluable resource for businesses looking to improve their online presence.

Joe Davies

Joe Davies is an SEO consultant that founded FATJOE in 2012. He is known best for disrupting the SEO services industry by productising complex processes like Guest Posting, Niche Edits and Digital PR.

His straight forward, simple approach is well documented on his YouTube channel and in his Agency community, Agency Scalers.

Here is a podcast interview he did with Charles Floate:

Danny Sullivan

Danny Sullivan is a distinguished SEO consultant, renowned for founding Search Engine Watch in 1997.

With a background as an analyst and journalist, he now works at Google to educate the public about search, address search-related issues, and gather public feedback to promote solutions.

His deep industry knowledge and unique role at Google make him an invaluable resource for understanding and navigating the complexities of SEO.

Marie Haynes

Marie Haynes is a top SEO consultant for penalty recovery due to her extensive experience and expertise in understanding Google’s search algorithms.

Beginning her SEO career in 2008, she became a recognised leader in addressing Google’s Penguin algorithm, a complex challenge that few could tackle effectively.

Her deep knowledge and focus on algorithmic penalties make her a valuable asset for businesses needing to recover from SEO penalties.

Eric Enge

Eric Enge is a highly regarded SEO consultant, known for founding and leading Stone Temple Consulting, a prominent SEO firm serving numerous Fortune 100 companies.

He regularly contributes to Search Engine Land and Search Engine Watch, and has written feature articles for SEOmoz.

As the author of “The Art of SEO,” Eric Enge’s extensive knowledge and proven expertise make him an exceptional consultant for businesses seeking top-tier SEO strategies and insights.

Jason Barnard

Jason Barnard, known as “The Brand SERP Guy,” is one of the world’s leading experts in Entity Optimization for SEO.

He specializes in optimizing both personal and corporate entities to ensure accurate representation in AI search and assistive engine results.

With over two decades of experience, Jason is the go-to expert for digital branding.

Jason Barnard, CEO of Kalicube, is a leading SEO consultant for branding and online reputation management.

Known as “The Brand SERP Guy,” he specialises in optimising brand search engine results pages.

His expertise is further showcased in his 2022 book, “The Fundamentals of Brand SERPs for Business,” making him a top choice for businesses looking to enhance their online presence and reputation.

Ann Smarty

Ann Smarty is a top female SEO consultant, renowned for her expertise and extensive experience in the industry.

As the former editor-in-chief of Search Engine Journal and a contributor to influential blogs like Small Business Trends and Mashable, she has a deep understanding of SEO and digital marketing.

Her frequent speaking engagements at Pubcon and other events, along with her current focus on SEO consulting and guest blogging for major online publishers, highlight her as a valuable and knowledgeable resource in the SEO field.

Doug Cunnington

Doug Cunnington is a highly regarded SEO consultant known for his innovative “Keyword Golden Ratio” and as the founder of Niche Site Project.

He excels in helping people create successful niche websites using effective systems and templates.

Additionally, Doug emphasises the power of podcasting to foster audience engagement, improve communication skills, and expand reach and authority.

His expertise makes him an invaluable resource for SEO experts looking to build and enhance their SEO podcast shows.

Spencer Haws

Spencer Haws is an exceptional SEO consultant and seasoned entrepreneur, best known for founding Niche Pursuits and creating LinkWhisper.com, an innovative tool for building internal links.

His expertise is showcased through detailed case studies on Niche Pursuits, where he documents real-life instances of implementing SEO and marketing strategies.

As a family man with four kids, Spencer Haws combines practical experience with a personal touch, making him a relatable and highly effective SEO consultant.

Glenn Gabe

Glenn Gabe is an excellent male SEO consultant due to his extensive expertise and focus on critical areas of SEO.

As a columnist at Search Engine Land and contributor to Search Engine Roundtable, his insights are widely respected.

At G-Squared Interactive, Gabe specialises in Google algorithm update recovery, technical SEO audits, and SEO training.

His practical experience and authoritative voice in the industry make him a highly valuable consultant for businesses looking to navigate and excel in SEO.

Lily Ray

Lily Ray is an exceptional female SEO consultant, highly acclaimed for her expertise and influence in the industry.

Recognised as the #1 most influential female SEO expert in the world, she brings a wealth of knowledge and innovative strategies to her clients.

Based in Brooklyn, NYC, with roots in the San Francisco Bay Area, Ray’s extensive experience and proven track record make her a leading authority in SEO, providing invaluable insights and results-driven solutions.

Cindy Krum

Cindy Krum is an outstanding female SEO consultant, particularly renowned for her expertise in mobile SEO strategies.

As the CEO and Founder of MobileMoxie, she specialises in mobile SEO, app SEO (ASO), and has a talent for anticipating and explaining Google’s changes before they are officially announced.

Author of “Mobile Marketing: Finding Your Customers No Matter Where They Are,” Krum’s deep knowledge and innovative approach make her an invaluable resource for businesses looking to excel in mobile SEO.

Why Is James Dooley The Best SEO Consultant in the World?

James Dooley is considered the best SEO consultant in the world due to his extensive experience, having consulted thousands of digital marketers.

He is a renowned SEO expert, internet entrepreneur, and international SEO speaker, known for his innovative strategies and proven results.

Many digital marketers pay James Dooley for consultancy calls because of his data-driven testing on Google search engine algorithms.

James Dooley offers exceptional value for money for a consultant’s call. He was voted the number one SEO mentor in 2024, demonstrating his expertise and effectiveness. His proven strategies and insights provide benefits to digital marketers, ensuring a high return on investment.

Who Are The Most Innovative SEO Consultants to Follow For 2025?

To stay ahead in the ever-evolving field of SEO, it is crucial to follow consultants who are not only experienced but also innovative and forward-thinking.

Here are some of the most innovative SEO consultants to follow for 2025:

• James Dooley: Known for data-driven testing and leveraging AI technology, James is a true innovator always two steps ahead in Google search engine ranking strategies.
• Karl Hudson: Recognised for his belief that every day is a school day, Karl constantly tests new strategies to stay ahead in SEO.
• Craig Campbell: An active member of many private groups, Craig gains cutting-edge, forward-thinking ideas and applies them effectively.
• Kasra Dash: As a young digital marketer, Kasra is always trying to learn new things and bring fresh perspectives to SEO.

These consultants are known for their innovative approaches and are expected to lead the way in SEO strategies for 2025.

How to Choose the Best SEO Consultancy Services

Before selecting an SEO consultancy you’ll want to evaluate their expertise, check for testimonials and take a look at their strategies.

Here are the factors you should consider for SEO consultancy:

Evaluate Their Experience and Expertise

Experience and expertise are crucial when choosing an SEO consultancy.

Look for consultancies with a proven track record in improving search engine rankings for businesses similar to yours.

Check the SEO consultancy’s portfolio and case studies to see tangible results they’ve achieved. Expertise in your specific industry can also be a significant advantage, ensuring they understand the unique challenges and opportunities in your market.

Type their name into search engines or check out their most-decorated project online and the results should speak for themselves. An SEO consultancy should show in Google and you should easily be able to find out more about their experience.

Assess Their Strategies and Techniques

Understanding the strategies and techniques used by the SEO consultancy is essential.

Each SEO consultant will have their own process and before committing you should check that it aligns with yours. Does it work in your niche and are they using safe strategies? You will want to know this before they begin your SEO campaigns and projects.

Ensure they use ethical SEO techniques that comply with search engine guidelines. Ask about their approach to keyword research, on-page optimisation, link building, and content strategy. A good SEO consultancy will be transparent about their methods and explain how they plan to achieve your goals.

There are lots of arguments between “white-hat” and “black-hat” SEO but the main thing is safe and successful strategies. Check that the SEO specialist is using tactics you agree with and that align with your company.

A great way to ensure you know what you’re getting into, is to see if you can get a website audit from the SEO consultant, they will then highlight things that they’d change or approaches to strategically improve your rankings.

Check Their Communication and Reporting

Effective communication is vital for a successful SEO partnership.

Choose a consultancy that provides regular updates and detailed reports on your website’s performance.

They should be responsive to your questions and concerns, keeping you informed about the progress and any adjustments needed in the strategy. Clear and consistent communication helps ensure that both parties are aligned and working towards the same objectives.

You’ll want monitoring of your success, this could come via analytics and your search ranking position for keywords.

Look for Customised Solutions

Every business is unique, and your SEO strategy should reflect that.

Avoid consultancies that offer a one-size-fits-all solution. Instead, look for a firm that takes the time to understand your specific needs and tailors their services accordingly. Customised solutions are more likely to address your unique challenges and help you achieve better results.

A free consultation often helps – you can find out what they offer and if they’re willing to customise the approach to your business and niche.

Consider Their Pricing and ROI

Pricing is an important factor, but it should be weighed against the potential return on investment (ROI).

A consultancy offering very low rates may not provide the quality of service needed to achieve significant results. On the other hand, higher-priced services should come with a clear justification for the cost, such as advanced tools, comprehensive strategies, and proven success. Focus on the value and ROI rather than just the price.

Seek Client Testimonials and Reviews

Client testimonials and reviews can provide valuable insights into the consultancy’s performance and reputation.

Look for reviews on independent platforms and ask the consultancy for references. Speaking with past clients can give you a better understanding of what to expect and how the consultancy handles challenges and delivers results.

It’s also great to choose SEO specialists that have been recommended. Going with recommendations from your network is always a safe bet, if you don’t know anybody personally thens searching online for recommendations is a good idea.

Summary

Our list of the best SEO consultants are there to help webmasters find the “best seo consulting services” for 2025 and beyond. If you are looking for consultant SEO you could gain huge help from this list.

If you are looking for a professional SEO consulting service we strongly recommend James Dooley and Craig Campbell, who are the two top-rated SEO consulting experts.

The list of Google SEO consultants can help you grow significantly in the search engines.