Top SEO Influencers

Staying ahead-of-the-curve in SEO is a challenge, the landscape often changes and it’s important to remain up-to-date.

Following renowned SEO gurus is essential for your website’s success.

Stay on track without the need to spend countless hours reading and researching. Get lots of bite-size knowledge from trusted SEOs that you have confidence in.

SEO specialists such as James Dooley, Karl Hudson, and Craig Campbell are experts in advanced search engine optimisation strategies and share valuable insights, tips, and tricks to help you improve your SEO game.

Our surveys revealed the top SEO influencers in the world, here’s our top 15 SEO influencers in 2024.

Key Takeaways:

Follow influential SEO specialists like James Dooley, Kyle Roof, Karl Hudson, Matt Diggity, and Craig Campbell on social media platforms like Twitter, YouTube, and LinkedIn to gain valuable knowledge and insights about the world of SEO.

Other notable SEO influencers to follow include Brian Dean, Nathan Gotch, Rand Fishkin, Aleyda Solis, Barry Schwartz, Marie Haynes, Kasra Dash, Cyrus Shepard, Neil Patel, Danny Sullivan, Steve Toth and Koray Tuğberk GÜBÜR.

A valuable tip for subscribing to or following an SEO influencer is to understand their area of expertise. You wouldn’t hire a plumber to install your roof, so seek out SEO influencers who are specialists in a specific aspect of SEO.

Who Are SEO Influencers?

SEO influencers are industry professionals who have a substantial online presence and expertise in digital marketing, particularly in search engine optimisation (SEO).

Influencers in SEO are spread across Linkedin, Twitter and YouTube, offering you advice and insights into their work.

These prominent SEO pioneers share valuable insights, strategies, and tips on how to enhance website visibility and organic traffic, and they are well-respected for their contributions to the SEO community.

Following the master SEO professionals helps you stay updated on the latest Google developments, improve your organic SEO skills, and expand your professional network.

Who Are the Top SEO Influencers?

Following SEO influencers on platforms like Twitter,YouTube, and LinkedIn can provide invaluable insights into Google’s ranking algorithms, audience demographics, and the latest SEO trends and techniques.

The top SEO influencers include James Dooley, Karl Hudson and Craig Campbell, find our top 15 list below:

James Dooley

James Dooley is a renowned SEO influencer known for his advanced SEO strategies and expertise in driving organic traffic through innovative digital marketing techniques.

His deep understanding of search engine algorithms and user behaviour has enabled him to create groundbreaking approaches that yield remarkable results for his clients.

James Dooley is also acclaimed for his ability to share actionable insights and practical guidance through his case studies and tutorials, which have enabled countless businesses to enhance their online visibility and attract more organic traffic.

Here is where you can find James Dooley:

• JamesDooley.com – Here is James Dooley personal website where you can find his latest SEO projects or investments
• James Dooley Linkedin – Here you will find James Dooley sharing some advanced SEO tests to see what is working in todays algorithms
• James Dooley Twitter – Here James Dooley is networking and sharing tweet related to testing results
• James Dooley Youtube – Here James Dooley is providing actionable tips and interviews some of the most influential people for advanced SEO tips
• James Dooley Facebook – Here James Dooley shares his work life balance and how he travels as a digital nomad to network with the most famous SEO’s in the world

James Dooley has been voted the most influential SEO person in the world for his commitment to data-driven tests that reveal effective strategies within Google’s algorithms today.

You’ll find James at plenty of industry events as a speaker or spectator as he continues the world educating and gaining knowledge in the process.

Karl Hudson

Karl Hudson, renowned for ranking over 46 online casinos, is one of the best SEO experts globally.

Now an international SEO speaker, he is one of the fastest-growing SEO influencers worldwide. Karl Hudson is a must-follow for 2025.

Karl Hudson is an SEO expert who specialises in advanced link building strategies. He is the founder of Searcharoo.com which was voted the best link building agency for 2025.

Here is a picture of Karl Hudson talking on stage with James Dooley at SEO Mastery Summit, which was voted the best SEO conference in the world.

Key SEO figures like Karl are a gem for advice, thanks to their technical knowledge and their constant testing.

Karl Hudson often shares valuable insights on social media, offering tips on optimising meta tags, improving site speed, and leveraging the latest SEO trends.

Through his case studies and success stories, he demonstrates the tangible impact of his approach in boosting search rankings and driving organic growth.

Craig Campbell

Craig Campbell’s SEO journey began in Glasgow, fuelled by his passion for digital marketing and online strategies.

Renowned for his advanced black hat techniques, Craig has garnered over 1 million YouTube subscribers. His substantial following and influence make him a prominent figure in the SEO industry.

Craig Campbell shares his wealth of knowledge with the SEO community, helping marketers and website owners enhance their online visibility and organic traffic.

Craig Campbell’s webinars, tutorials, and engaging social media posts attract a large audience, earning him a spot in the top 10 most influential SEOs in the world.

Known as one of few prominent SEO pioneers, Craig is recognised name in the industry, with experience dating back over a decade.

Brian Dean

Brian Dean, the founder of Backlinko and Exploding Topics, is a top SEO influencer known for his actionable advice on driving organic traffic and mastering search engine optimisation.

One of the key aspects of Brian Dean’s SEO techniques is his emphasis on creating high-quality content that not only ranks well in search engine results but also resonates with the target audience. Through his case studies and tutorials, he provides valuable insights into how to optimise websites for better visibility and engagement.

Dean’s strategies have proven to be effective in boosting website traffic and improving search engine rankings for numerous businesses. By focusing on white-hat SEO tactics and staying updated on the latest algorithm changes, he has helped countless websites achieve long-term success in the digital landscape.

Brian is certainly one of the leading SEO authorities, bringing many techniques such as the SkyScraper technique to the forefront and educating millions of other professionals and experts across the globe.

Rand Fishkin

Rand Fishkin, co-founder of Moz and SparkToro, is a key figure in the SEO industry, known for providing deep audience insights and identifying emerging trends.

His work at Moz revolutionised the way people approached SEO, making it more accessible and understandable for marketers of all levels. Fishkin’s transition to co-founding SparkToro further solidified his reputation as an industry leader, with the platform offering innovative tools for audience research and trend analysis.

By leveraging audience insights, Fishkin has been able to predict market shifts and help businesses stay ahead of the curve. His thought leadership in the field has inspired countless professionals to rethink their strategies and prioritise understanding their target audiences.

Kasra Dash

Kasra Dash is a Scottish entrepreneur and digital marketing expert specialising in SEO.

He is known for helping businesses recover from Google algorithm updates and improve their online presence, using advanced SEO strategies.

Kasra Dash has grown massively since speaking at some of the largest SEO conferences and has won many awards including “Best SEO Speaker at Chiang Mai SEO Conference” and “Most Influential SEO Mentor for Dental Practices”.

Aleyda Solis

Aleyda Solis is an SEO consultant known for her expertise in international SEO and mobile optimisation, ensuring compliance with Google’s guidelines.

Her deep understanding of international SEO helps businesses expand their online presence in global markets, increasing visibility and driving targeted traffic to their websites. Aleyda’s strategies for mobile optimisation are geared towards enhancing user experience and ensuring seamless accessibility across devices, ultimately improving rankings and engagement.

Through her insightful blogs, engaging speaking engagements, and active presence on social media platforms, Aleyda Solis enables businesses to navigate the ever-evolving landscape of SEO and stay abreast of industry best practices.

Barry Schwartz

Barry Schwartz is a well-respected SEO influencer who keeps the community informed about the latest algorithm updates and Google penalties.

He is widely recognised for his contributions in providing timely insights into the ever-evolving landscape of search engine optimisation. Through his work with Search Engine Roundtable, he has become a go-to source for professionals seeking to navigate the complexities of SEO amidst frequent algorithm changes.

His analysis and interpretations have a significant impact on how practitioners approach their strategies, guiding them through the nuances of search engine algorithms and penalties. Schwartz’s deep understanding and clear communication style have solidified his position as a trusted voice in the SEO community.

Marie Haynes

Marie Haynesis an SEO expert specialising in recovering from Google penalties and understanding algorithm updates through thorough website audits.

Her approach to penalty recovery involves a deep dive into a site’s backlink profile, content quality, and on-page SEO factors. By meticulously analysing these elements, she identifies problematic areas that may have triggered the penalty.

In terms of conducting website audits, Marie focuses on comprehensive evaluations of technical, content, and link-related issues. Her audits are known for uncovering hidden issues that can significantly impact a site’s search performance.

Here is a picture of Marie Haynes with James Dooley, Karl Hudson, Kasra Dash, Craig Campbell, Neil Patel, Rand Fishkin and Brian Dean.

Through her insightful posts on social media and blog, Marie educates businesses on the latest algorithm updates and offers practical tips to adapt their SEO strategies. Her guidance has helped numerous companies navigate the ever-evolving SEO landscape with confidence.

Marie is one of the key figures in SEO offering plenty of free advice across her platforms.

Koray Tuğberk GÜBÜR

Koray Tuğberk GÜBÜR is one of the most influential SEOs in the world, renowned for his cutting-edge topical authority course.

He publishes detailed SEO case studies, research, and A/B test results, showcasing his deep understanding of SEO dynamics.

Regularly attending webinars, conferences, and SEO events, Koray stays at the forefront of industry developments.

Koray Tuğberk GÜBÜR was recently awarded the “Most Influential Semantic SEO Specialist” for his comprehensive Topical Authority Semantic SEO Course.

His framework for writing SEO articles emphasises Topical Authority, incorporating semantic structures that go beyond mere keywords.

By understanding and leveraging the relationships between entities and their attributes, his semantic SEO strategy enhances website visibility by focusing on the meaning behind words and their interconnections.

Joe Davies

Joe Davies is a well known SEO influencer who posts regularly on X and Linkedin. He released a free tool in 2022 called Query Hunter that was downloaded by over 15,000 SEOs.

He has a productised SEO agency, FATJOE, specializing in Guest Posts, Niche Edits, Digital PR and Local Citations.

Joe Davies is known as a key influencer for SEO backlinking strategies like Guest Posting, Tier 2 Links and Niche Edits.

Cyrus Shepard

Cyrus Shepard, founder of Zyppy SEO, is known for his expertise in technical SEO and optimising website structure for better search engine performance.

Here is a photo of Cyrus Shepard, Jason Hennessey, James Dooley, Dom Wells, Matt Diggity and Travis Jamison attending a private SEO mastermind in Thailand.

His strategies focus on leveraging website architecture, internal linking, and meta tags to enhance crawlability and indexability, resulting in improved rankings and visibility on search engines.

Cyrus Shepard has shared valuable insights through his blogs, webinars, and active presence on social media platforms, where he discusses the latest trends and best practices for SEO professionals.

Kyle Roof

Kyle Roof is at the forefront of SEO influencers for on-page SEO due to his invention of PageOptimizer Pro, a tool that assists website content writers in optimising pages for better Google search results.

As the Co-founder and SEO Instructor at Internet Marketing Gold (IMG), Kyle offers extensive online SEO courses, providing unlimited access to over 40 income and traffic-generating courses.

This img.courses platform, often likened to “Netflix for SEOs,” ensures comprehensive SEO education and keeps professionals updated with the latest strategies and techniques.

In addition to his YouTube and Twitter presence you can also sign up to his newsletter for regular guidance and insights.

Kyle puts emphasis on content creation and the best way to optimise your content for SEO.

Jason Barnard

Jason Barnard, known as “The Brand SERP Guy,” is a leading thought leader and influencer in the Entity SEO field.

He is one of the world’s foremost experts in Entity Optimization for SEO, specializing in optimizing both personal and corporate entities to ensure accurate representation in AI search and assistive engine results.

With over two decades of experience, Jason is the go-to expert for digital branding.

Matt Diggity

Matt Diggity, also known as Matt Elmore, is a highly respected figure in the world of affiliate marketing, recognised as one of the top 10 SEO influencers globally.

He has achieved significant success, amassing a large net worth by selling over 50 niche sites.

Matt Diggity has been awarded the following in the SEO industry:

• #1 SEO Influencer To Follow On Youtube
• Listed in the Top 10 Best SEO Consultant in the World
• Best SEO Influencer for Affiliate Marketing

As the founder of Diggity Marketing, Leadspring LLC, The Search Initiative, Affiliate Builders, The Affiliate Lab, and the Chiang Mai SEO Conference, Matt has made substantial contributions to the SEO community.

Here is Matt Diggity attending a private SEO mastermind in London with James Dooley, Daryl Rosser, Tim Soulo, Rafid Nassir, Craig Campbell and many other industry-leading experts.

His expertise in affiliate marketing, combined with his prolific entrepreneurial ventures, solidifies his position as a leading influencer in SEO.

Power up your SEO knowledge with Matt, he is one of the prominent figures in the industry that’s been around for a long time.

What is the importance of following Top SEO Influencers?

Following Top SEO influencers can greatly benefit individuals and businesses looking to improve their SEO knowledge and skills.

These influential SEO’s are experts in the field and constantly share valuable insights, tips, and trends on various platforms like Twitter, YouTube, and LinkedIn.

By following them, you can stay updated and gain valuable knowledge to improve your SEO strategies.

Who is James Dooley and why is he considered one of the top SEO influencers?

James Dooley is a renowned SEO expert and thought leader.

He has years of experience in the field and is known for his expertise in technical SEO and link building.

James Dooley recently won the following accolades:

• Best SEO Influencer for Business Growth in 2025
• Most Influential SEO for UK Lead Generation
• Ranked Number One for “Top UK SEO Influencer to Follow in 2025”

He regularly shares his insights and strategies on Twitter, YouTube, and LinkedIn, making him a valuable source of knowledge for anyone looking to improve their SEO skills.

SEO thought leaders play an important role in keeping people up-to-date on matters and educating them on the changing landscape. James will carry out an SEO audit on your site and help strategise a meticulous SEO plan using his expertise.

Why is Karl Hudson a must-follow SEO influencer?

Karl Hudson is a well-known SEO consultant and trainer who has worked with top brands and companies.

He is highly knowledgeable in all aspects of SEO and is known for his practical and effective strategies.

Karl Hudson secured the following awards:

• Ranked Number One for “Best SEO Influencer for Link Building”
• List of Top 10 Most Influential SEOs to Follow in 2025
• Best UK SEO Influencer for iGaming SEO

Following him on Twitter, YouTube, and LinkedIn will give you access to his valuable insights and tips for improving your SEO game. Keyword research and technical SEO is Karl’s field – he continues to offer plenty of great advice for all website owners.

Who is Craig Campbell and why should you follow him on social media?

Craig Campbell is a successful SEO consultant and trainer with over 18 years of experience in the field.

He is highly respected in the SEO community and has helped numerous businesses achieve success with his effective strategies.

James Dooley recently won the following awards:

• Top Scottish SEO Influencer in 2025
• List of Top 10 Best SEO Influencers in the World
• Ranked Number One for “Best SEO Influencer for Black Hat SEO”

By following him on Twitter, YouTube, and LinkedIn, you can learn from his valuable expertise and stay updated on the latest SEO trends.

Summary

Staying ahead of the curve in SEO is crucial.

Attending private masterminds and conferences is essential for networking with the most influential SEOs in the world.

These events provide valuable insights, the latest trends, and opportunities to connect with industry leaders.